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Week 17: Smaller families –  falling fertility rates (TFR 2.41)


Over the past 30 years, South Africa has undergone significant demographic shifts. Families are smaller, people are living longer, and more individuals are moving to urban areas like Gauteng and the Western Cape. Immigration is on the rise, and the economy is gradually recovering from challenges such as the COVID-19 pandemic.



To stay ahead in this evolving landscape, it’s essential to plan wisely. Here’s what’s changing and how you can adapt:

What’s Changing Around You

Smaller Families: The average number of children per woman has declined to 2.41, allowing families to invest more in each child’s future.

Longer Lives: Life expectancy has rebounded after setbacks from HIV and COVID-19, emphasizing the need for long-term financial planning.

Urban Migration: Provinces like Gauteng and the Western Cape continue to attract people seeking better opportunities, leading to increased demand for housing and services.

Rising Immigration: Immigrants now make up 3.9% of the population, with most coming from SADC countries, contributing to the workforce and cultural diversity.

High Mortality Rates: South Africa recorded over 547,000 deaths in 2024, highlighting the importance of health and funeral insurance.

Population Growth Resumes: After a dip during the pandemic, the population growth rate is returning to pre-pandemic levels of around 1.4% annually.

What You Should Do

Save for a Longer Life: With increased life expectancy, it’s crucial to plan for retirement and healthcare needs.

Invest in Education: Smaller family sizes provide an opportunity to focus more resources on each child’s education.

Plan for Urban Living: If considering a move to urban areas, prepare for higher living costs and competition for resources.

Secure Insurance: Given the high mortality rates, having health and funeral insurance can provide financial security for your family.

Enhance Your Skills: With a growing and diverse workforce, continuous learning and skill development are key to staying competitive.

Consider Entrepreneurship: The recovering economy presents opportunities for starting small businesses or side hustles.

Source: 30 Years of Data: Shaping South Africa’s Equitable Future